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Technology

Apple Inc. may launch ‘Ultra’ iPhone, MacBook soon

Apple Inc. may soon take its premium lineup a step further by introducing a new “Ultra” category for its devices, including the iPhone and MacBook.

According to recent reports, the company is exploring the idea of launching an “iPhone Ultra,” which could become its most advanced smartphone yet. This model is expected to stand above the current Pro versions, offering cutting-edge features and a fresh design.

One of the biggest highlights could be Apple’s first foldable iPhone. Unlike its traditional designs, this device may feature a screen that folds like a book, giving users a larger display in a compact form. If launched, it would mark a major shift for Apple, which has so far stayed away from foldable phones.

Alongside the iPhone, Apple is also said to be working on a “MacBook Ultra.” This could be a high-end laptop designed for users who want top performance and advanced features. Reports suggest it may come with an OLED display, offering brighter colors and better picture quality than current models.

There are also talks of possible touchscreen support in future MacBooks—something Apple has not offered so far. If this happens, it would be a significant change in how users interact with Mac devices.

The “Ultra” branding is not new for Apple. The company has already used it for products like the Apple Watch Ultra and its most powerful chips. Extending this label to iPhones and MacBooks would clearly position these devices as the most premium options in Apple’s lineup.

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Corporate Leaders

Apple names John Ternus CEO, Cook Chairman

Apple has announced a major leadership transition, naming John Ternus as its next Chief Executive Officer, while current CEO Tim Cook will become Executive Chairman from September 1, 2026.

The move marks the first change at the top of Apple since 2011, when Cook succeeded company co-founder Steve Jobs. After leading the tech giant for 15 years, Cook will remain closely involved in guiding Apple’s long-term direction in his new role.

During Cook’s tenure, Apple grew into one of the world’s most valuable companies. Under his leadership, the company expanded far beyond the iPhone, building successful businesses in wearables and digital services. Products such as the Apple Watch and AirPods became major growth drivers, while Apple’s services business also expanded rapidly.

Ternus, who currently heads Apple’s hardware engineering division, has been with the company for about 25 years. He has played a central role in the development of many of Apple’s flagship products, including the iPhone, iPad and Mac.

He was also deeply involved in Apple’s transition to its own custom-designed chips for Mac computers, a move widely seen as one of the company’s most successful strategic decisions in recent years.

Industry analysts view Ternus as a steady and experienced executive with strong technical expertise. His appointment suggests Apple wants to place product innovation and engineering at the centre of its next growth phase.

The leadership change comes at an important time for the company. Apple is facing increasing pressure to strengthen its position in artificial intelligence, as rivals continue to invest heavily in AI-powered products and services.

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Technology

iPhone 18 Pro may get variable aperture camera

Apple’s upcoming iPhone 18 Pro series is reportedly moving closer to production, with early leaks pointing to a major upgrade in its camera system. The biggest expected change is the introduction of a variable aperture lens, a feature commonly seen in professional DSLR cameras but never used in an iPhone before.

According to industry reports, Apple is working on integrating this system into the main 48MP rear camera of the iPhone 18 Pro models. A variable aperture allows the camera to adjust how much light enters the lens depending on the surrounding conditions. In low light, the aperture opens wider to capture more detail, while in bright environments it narrows to prevent overexposure.

This upgrade is expected to significantly improve photo quality, especially in challenging lighting conditions. It could also give users more control over depth of field, making background blur more natural in portrait shots.

Along with the camera changes, leaks suggest Apple is testing improvements in zoom performance and optical systems. These upgrades may help deliver clearer long-range photography, addressing one of the key areas where smartphone cameras still face limitations compared to dedicated cameras.

In addition to camera enhancements, Apple is also expected to refresh the colour lineup for the iPhone 18 Pro series. While exact shades are not confirmed, reports indicate that the company may introduce deeper and more premium-looking finishes compared to current models.

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Technology

Apple boosts 30% recycled materials

Apple Inc. has announced that 30% of the materials used in its products shipped in 2025 came from recycled sources, the highest share recorded so far. The update was shared in its latest environmental report, highlighting steady progress toward its goal of becoming carbon neutral across its supply chain by 2030.

The company said it has significantly increased the use of recycled materials in core components, including cobalt in batteries, rare earth elements in magnets, and gold and tin in circuit boards. These changes are part of a broader effort to reduce reliance on newly mined resources.

Apple also confirmed that all product packaging is now fully fibre-based, eliminating plastic from boxes. This shift is aimed at making packaging easier to recycle and reducing overall environmental impact.

The company reported that its carbon emissions have fallen by more than 60% since 2015, even as production has grown globally. It also continues to expand recycling systems that recover materials from old devices, including automated disassembly robots.

Apple said the progress supports its “Apple 2030” plan to make all products carbon neutral within the next five years.

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Technology

iOS 26.5 Beta 1 adds RCS security, maps ad

Apple has released the first developer beta of iOS 26.5, offering new privacy features and laying the foundation for upcoming services. The update comes soon after iOS 26.4 and is currently available only for registered developers.

One major change is the reintroduction of end-to-end encryption for RCS messaging. This ensures that messages sent between iPhones and Android devices remain private and secure. The feature is enabled by default and represents a significant step toward safer cross-platform communication.

Another highlight is the groundwork for ads in Apple Maps. A new “Suggested Places” feature recommends nearby locations based on user activity and trends. While no ads are visible yet, Apple is preparing to allow businesses to promote listings within Maps search results later this year.

The beta also improves compatibility with third-party devices. Apple is testing features that allow non-Apple wearables, such as smartwatches and earbuds, to sync notifications and Live Activities with iPhones more smoothly. These updates are partly aimed at meeting European Union regulations and expanding device interoperability.

Despite these improvements, iOS 26.5 Beta 1 does not include any upgrades to Siri. Users hoping for AI enhancements will need to wait for a future release, likely iOS 27.

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Technology

Apple to invest $400 million to boost US manufacturing

Apple has unveiled plans to invest $400 million to expand its manufacturing footprint in the United States, bringing in new partners such as Bosch, Cirrus Logic, TDK and Qnity Electronics under its American Manufacturing Program. The investment, which will be made over the next few years, is aimed at increasing local production of key components used in Apple devices.

The initiative is part of Apple’s broader effort to make its supply chain more resilient by reducing dependence on overseas manufacturing. With global uncertainties and supply disruptions continuing to impact industries, the company is focusing on building stronger domestic capabilities for producing critical technologies.

Under the expanded program, Apple will work with Bosch and other partners to manufacture sensing components within the US. Cirrus Logic will collaborate with semiconductor manufacturer GlobalFoundries to develop advanced chips that power features like Face ID. These efforts are expected to bring more high-tech production processes to the country.

In addition, Japan-based TDK plans to begin manufacturing sensors in the United States instead of relying entirely on overseas facilities. Qnity Electronics will contribute materials essential for semiconductor and artificial intelligence technologies, further supporting Apple’s growing ecosystem.

Apple said the investment will help improve supply chain stability while also contributing to job creation and technological development in the US. The move builds on the company’s earlier commitment to significantly increase its spending on American manufacturing and innovation.

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Technology

Apple WWDC 2026 set for June 8

Apple has announced that its Worldwide Developers Conference (WWDC) 2026 will take place from June 8 to June 12, with the opening keynote on June 8 at Apple Park in California. The event will also be streamed online, making it accessible to developers and Apple fans around the world.

WWDC is Apple’s flagship event for developers, where the company usually unveils updates for iOS, macOS, iPadOS, watchOS, and tvOS, alongside new tools and services for app makers. This year, the spotlight is expected to shine on artificial intelligence (AI) and a major refresh of Apple’s virtual assistant, Siri.

The upcoming iOS 27 is rumored to bring AI-powered features that will make iPhones smarter and more intuitive. A particularly exciting highlight is a significant upgrade to Siri, which Apple hopes will finally match or exceed competitors in conversational abilities. Reports suggest the new Siri will be more context-aware and capable of holding natural, flowing conversations, reflecting Apple’s push to integrate AI more deeply into its devices.

Beyond software, WWDC may also showcase updates for macOS and other Apple platforms, along with new developer tools. While hardware announcements are always possible, the focus is expected to remain on software and AI-powered experiences.

Apple will continue its hybrid approach, allowing attendees to join both in-person and online, with free access to sessions via the Apple Developer app and website.

This year’s WWDC signals Apple’s growing commitment to AI-driven features across its ecosystem, balancing innovation with privacy-focused design, a hallmark of the company’s approach to emerging technology.

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1 Minute-Read

Apple acquires Polish visual effects firm MotionVFX

Apple has bought Polish video‑editing software company MotionVFX, known for its plug‑ins, templates, and visual effects for Final Cut Pro. Founded in 2009 and based in Bielsko‑Biała, MotionVFX employs around 70 people. Financial terms were not disclosed.

The acquisition will integrate MotionVFX’s products and expertise into Apple’s creative software ecosystem, enhancing professional video editing tools and supporting its Creator Studio offerings.

The move also positions Apple to better compete with rivals like Adobe. MotionVFX expressed excitement about joining Apple and continuing to develop advanced visual‑effects solutions for video creators.

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Leaders

Tim Cook’s message on Apple’s 50th anniversary

As Apple approaches its 50th anniversary, CEO Tim Cook has shared a message of gratitude, reflecting on the company’s remarkable journey and the people who helped shape it.

In a letter marking the milestone, Cook thanked Apple employees, developers and customers around the world for their role in building the company over the past five decades. The message comes as Apple prepares to celebrate its 50th year on April 1, 2026.

Cook noted that Apple began as a small venture started in a garage by Steve Jobs and Steve Wozniak in 1976. What started as an effort to make personal computers more accessible eventually grew into one of the world’s most influential technology companies.

Reflecting on the company’s early vision, Cook said Apple was founded on the belief that technology should be simple, personal and empowering. That philosophy, he said, continues to guide the company as it designs products and services for millions of users worldwide.

Over the years, Apple has introduced several products that changed the way people interact with technology. From the early Macintosh computers to devices such as the iPod, iPhone and iPad, the company has played a key role in shaping modern digital life. More recently, products like the Apple Watch and AirPods have expanded its ecosystem further.

Cook also pointed out that Apple’s influence now extends beyond hardware. Services such as the App Store, Apple Music and Apple Pay have become an important part of the company’s business and user experience.

Despite the technological breakthroughs, Cook emphasised that Apple’s success is ultimately driven by people. He said the company’s products are meaningful because of how they are used in everyday life, whether it is helping people stay connected, learn new skills or pursue creative ideas.

In his message, Cook expressed appreciation for Apple’s global teams and the developer community that continues to build apps and services on the company’s platforms. He also thanked customers for their trust and support over the years.

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1 Minute-Read

Apple now produces 25% of iPhones in India

Apple has ramped up iPhone production in India, assembling around 55 million units in 2025, a 53 % increase from the previous year. This means one in four iPhones worldwide now comes from India.

The company is producing all versions of the latest iPhones, including Pro models, as part of a broader strategy to reduce dependence on China amid trade tensions.

Government incentives and a growing local supplier network have made India a major hub for Apple, strengthening its global supply chain.