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Apple blocks $2.2 bn app store fraud in 2025

Company says stronger checks and detection systems stopped scams before users were affected

Apple has reported that it prevented more than $2.2 billion worth of fraudulent transactions on its App Store in 2025, as it continues tightening security across its global digital marketplace.

The company said the figure reflects scams and suspicious activity blocked before users or developers could be impacted. These include fake apps, fraudulent payment attempts, impersonation schemes, and misleading subscription practices.

Apple credited its mix of automated detection systems and human review teams for catching much of the activity early. Every app submitted to the App Store is reviewed before it goes live, and the company said this process is a key barrier against fraud.

Alongside app screening, Apple said it also removed thousands of developer accounts linked to suspicious behaviour. These accounts were often found distributing deceptive apps or trying to bypass App Store rules.

The company noted that fraud attempts are constantly evolving, with scammers regularly changing tactics to avoid detection. As a result, Apple said it continuously updates its security tools and policies to stay ahead of new threats.

With millions of apps and billions of downloads globally, the App Store remains one of the world’s largest digital marketplaces. Apple said maintaining user trust is essential, especially as more people rely on apps for payments, shopping, entertainment, and subscriptions.

The company also highlighted its broader investment in privacy and payment security systems designed to protect users during transactions. According to Apple, these safeguards help reduce risks linked to online financial fraud.

While Apple did not break down the numbers by region, it said its anti-fraud systems operate across all markets where the App Store is available.

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