Tag: OnePlus

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Corporate

OnePlus Ace 6 Ultra to launch with gaming controller

OnePlus is getting ready to launch the OnePlus Ace 6 Ultra, a new smartphone aimed at mobile gamers, along with a dedicated gaming controller that can turn the device into a handheld-style console.

The company has confirmed that both products will be introduced in China on April 28.

The highlight of the launch is the new gaming controller, which is designed to attach to the phone for a more immersive gaming experience. It includes physical buttons, shoulder triggers and side grips, giving users better control than standard touchscreen gaming.

The accessory is expected to appeal to players of fast-paced shooting, racing and action games, where quick response times and physical controls can make a big difference.

OnePlus has also designed the controller to support extra cooling accessories, helping reduce heat during long gaming sessions. This is especially useful for users who spend extended time playing graphics-heavy games.

The Ace 6 Ultra itself is expected to come with powerful hardware. Reports suggest the phone may feature a high refresh rate OLED display, a flagship-level processor and a large battery for longer gameplay and everyday use.

These features indicate that OnePlus is positioning the device as a serious option for gaming enthusiasts, while still offering the benefits of a regular smartphone.

The launch reflects a wider trend in the mobile industry, where brands are increasingly focusing on gaming performance. As smartphone processors become more powerful, companies are trying to turn phones into all-in-one entertainment devices.

Instead of buying a separate gaming handheld, users may soon be able to use their phones for both communication and console-style gaming.

The target audience for OnePlus are younger consumers and competitive mobile gamers, especially in markets where esports and online gaming continue to grow rapidly.

So far, the company has only announced the launch for China, and there is no confirmation yet on global availability.

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Categories
Leaders

OnePlus India CEO Robin Liu resigns as sales slide

OnePlus India is facing a leadership change as its CEO, Robin Liu, has stepped down from his role. Liu, who has overseen the company’s operations in India for several years, will remain in charge until the end of March, while a replacement has not yet been announced.

The resignation comes at a difficult time for the brand. OnePlus has seen a sharp decline in smartphone shipments and a fall in its market share in India. The company has been struggling to keep pace with competitors, as other smartphone makers have aggressively expanded in the country.

During his tenure, Liu helped establish OnePlus as a recognized brand in India, but the recent performance downturn has put pressure on the company’s operations. The decision to step down reportedly reflects both personal considerations and the challenges of navigating a highly competitive market.

Despite the leadership change, OnePlus has reassured customers that its India operations will continue without disruption. The company is focusing on maintaining its product lineup, expanding retail availability, and keeping up with consumer demand in a challenging environment.

The departure of the CEO also comes amid wider strategic changes at the parent company, with some restructuring taking place to improve efficiency and align the business with evolving market dynamics.

For OnePlus India, the next few months will be crucial. The brand must stabilize its operations, rebuild customer confidence, and regain momentum to stay relevant in a market dominated by established competitors.

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Categories
Technology

OnePlus 15 debuts in India at ₹72,999

OnePlus has introduced its latest flagship, the OnePlus 15, in India, starting at ₹72,999 for the 12 GB + 256 GB model. The premium 16 GB + 512 GB variant is priced at ₹79,999. The smartphone is available online through the OnePlus website, app, Amazon India, and offline at major retailers like Reliance Digital, Croma, and Vijay Sales.

The device is powered by the Snapdragon 8 Elite Gen 5 processor and incorporates a unique three-chip design,  a dedicated touch-response chip and a separate Wi-Fi chip, designed to enhance performance and connectivity. It sports a 6.78-inch QHD+ LTPO OLED display with a 165 Hz refresh rate and peak brightness of up to 1,800 nits.

Battery performance is driven by a 7,300 mAh battery, supporting 120 W wired fast charging and 50 W wireless fast charging, promising all-day usage with rapid top-ups. The phone is also built to withstand tough conditions, carrying IP66, IP68, IP69, and IP69K certifications for dust and water resistance.

Photography enthusiasts can expect a triple 50 MP rear camera setup with main, telephoto, and ultra-wide lenses. Video recording supports 4K at 120fps, along with LOG format and real-time LUT previews for detailed, professional-style footage.

The OnePlus 15 runs OxygenOS 16, based on Android 16, and introduces the Plus Mind feature, which uses AI to summarize content, assist with travel planning, and offer tools like AI-powered writing and voice recording.

As part of the launch, buyers can get up to ₹4,000 off with select bank cards, trade-in discounts for older OnePlus phones, and complimentary OnePlus Nord Buds 3.

With its combination of high-end hardware, AI enhancements, and advanced photography capabilities, the OnePlus 15 aims to make a strong impact in India’s premium smartphone segment.

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