Categories
Beyond

FSSAI flags Nestlé, HUL over misleading food claims

India’s food safety regulator has issued notices to Nestlé India and Hindustan Unilever Limited (HUL) over alleged misleading claims and labelling issues involving several food and nutrition products. The action covers Horlicks nutrition drinks, Nescafé ready-to-drink coffee beverages and a specialised nutritional powder marketed by Nestlé.

The Food Safety and Standards Authority of India (FSSAI) said it had identified potential violations involving product claims, online descriptions, mandatory labelling and regulatory approvals. The companies have been asked to respond within the stipulated period, with further action possible depending on their explanations.

The notices bring renewed attention to how food and nutrition products are marketed in India, particularly when packaging makes claims about health benefits, pregnancy, bone strength or specialised dietary needs. Such claims can influence consumer choices, making accuracy and compliance with food safety regulations important.

FSSAI’s action against HUL concerns two Horlicks products: Horlicks Women’s Plus Chocolate Nutrition Drink and Horlicks Mother’s Plus Kesar. Nestlé India has been flagged over its Nescafé ready-to-drink beverages and Resource Renal Vanilla Flavour Powder.

In the case of Horlicks Women’s Plus Chocolate Nutrition Drink, FSSAI questioned claims including “Nutrition for Strong Bones”, “Clinically Proven to Help Improve Bone Strength in 6 Months” and “Improves Bone Health”. The regulator said these claims were misleading or did not comply with the applicable food safety regulations.

The authority also raised concerns over the use of the term “Healthy Muscles”, saying it contravened rules governing the use of the word “healthy” in food-related claims.

Another issue involved the product’s “No Added Sugar” claim. FSSAI questioned whether this statement could mislead consumers because the formulation contains maltodextrin. The regulator also flagged deficiencies in the nutritional information table and raised concerns about a claim that the product provides 100% of the recommended daily allowance (RDA) of calcium, vitamin D and K2.

The concerns highlight the importance of presenting nutritional information clearly and ensuring that health-related statements comply with prescribed standards. Consumers often rely on front-of-pack claims when comparing products, making it important that such information accurately reflects the product and its ingredients.

HUL’s Horlicks Mother’s Plus Kesar product has also come under scrutiny. FSSAI questioned claims relating to “Healthy Birth Weight” on the packaging and “For baby’s healthy birth weight” in advertisements.

The regulator said these statements could give consumers the impression that the product itself ensures a particular health outcome. It also flagged promotional descriptions used on e-commerce platforms for allegedly failing to meet applicable requirements.

These notices are significant because nutrition products marketed to pregnant and breastfeeding women may influence decisions about maternal nutrition and infant health. Such products must follow the rules governing food advertising and claims rather than imply benefits that are not permitted under the regulations.

Nestlé India’s Nescafé ready-to-drink products have faced a separate set of questions. The regulator identified inconsistencies in the descriptions of Nescafé Intense Café Cappuccino, Nescafé Choco Mocha and Nescafé Chilled Latte sold through online platforms.

According to FSSAI, the front of the packaging described the beverages as “Flavoured Milk”, while the back label and online descriptions classified them as “Proprietary Food – 1.12 Dairy Based Drink”. The regulator questioned the mismatch between the product descriptions and the declared food category.

Nestlé India has also received a notice concerning Resource Renal Vanilla Flavour Powder, intended for the dietary management of people with conservatively treated chronic kidney disease.

FSSAI said the product required prior approval under the regulations governing specialised foods for medical purposes. The regulator alleged that the necessary approval had not been obtained. It also flagged the absence of the mandatory vegetarian or non-vegetarian symbol on the product label.

These requirements are particularly relevant for specialised nutrition products intended for people managing medical conditions, as their composition, labelling and permitted use are subject to specific rules.

HUL has said its two products comply with applicable requirements and that it will provide scientific and regulatory evidence to the authorities. Nestlé India had not immediately responded to a request for comment in reports published after the notices were issued.

The notices do not, by themselves, establish the final outcome of the cases. The companies have an opportunity to explain their positions, and the regulator may decide on further action after reviewing their responses.

For consumers, the episode is a reminder to look beyond prominent claims on food packaging and check ingredient lists, nutritional information and product descriptions. For manufacturers, it underlines the need to ensure that advertising, packaging and online listings remain consistent with food safety rules.

FSSAI’s action also signals continued regulatory scrutiny of the food industry, particularly products that make health and nutrition claims. The outcome of the proceedings will determine what further steps, if any, the regulator takes against the companies.

 

Categories
Beyond

12 tonnes of KitKat stolen in Europe transit

In an unusual theft, about 12 tonnes of KitKat chocolate bars were stolen in Europe while being transported from Italy to Poland. The shipment, owned by Nestlé, contained nearly 4.13 lakh chocolate bars and is still missing.

The incident happened when a truck carrying the chocolates left a factory in Italy for delivery. During the journey, the truck disappeared, and both the vehicle and its cargo have not been traced so far. Authorities are investigating the case to find out what happened and recover the stolen goods.

The stolen chocolates were part of a special range of KitKat bars, including limited-edition products. This has made the loss more significant for the company.

Nestlé responded to the incident with a mix of humour and concern. In a light-hearted remark, the company said it “appreciates the criminals’ exceptional taste.” At the same time, it raised a serious issue, pointing out that cargo theft is becoming more common and better organised across transport networks.

Despite the theft, Nestlé has assured customers that there is no risk to consumer safety. The company also said that the overall supply of KitKat chocolates in the market will not be affected by this incident.

To prevent misuse of the stolen products, Nestlé warned that the chocolates could appear in unofficial or illegal markets. Each KitKat bar has a unique batch code, which can help identify whether it belongs to the stolen shipment. The company has advised retailers and consumers to stay alert and report any suspicious products.

Nestlé is working closely with police and supply chain partners to investigate the theft and recover the missing chocolates.

Also Read: Vedanta plans major split into five firms

Categories
Leaders

Nestlé India eyes faster organic growth

Nestlé India’s newly appointed MD, Manish Tiwary, has laid out a strategy to accelerate growth through organic expansion rather than acquisitions. The company plans to focus on increasing household penetration and promoting healthier, high-quality variants within its existing product categories.

The company will increase advertising spending and introduce more items from its global portfolio to the Indian market, aiming to reach the Rs 20,000 crore revenue milestone faster. Tiwary noted that the current brand portfolio has “immense depth and potential,” so adding new brands is not an immediate priority.

Profit margins are expected to stay in the 22–24 percent range despite inflation, with a focus on digitisation across supply chain, sales, and consumer engagement to improve efficiency. While rural India contributes around 17–18 percent of sales, the company plans growth in both urban and rural markets with tailored strategies.

Tiwary emphasised that organic growth, technology investment, consumer-first agility, and enhanced advertising are central to the plan. He expects volume-led growth, supported by strong distribution, quick-commerce partnerships, and evolving consumer preferences for premium and healthier products.

Also Read: Instagram introduces “Your Algorithm” for personalized reels