IT services major Cognizant has revealed that an internally developed artificial intelligence platform has helped generate nearly $200 million in new business by improving the way the company identifies sales opportunities and connects employees with client requirements.
The platform, known as WorkFabric, was developed under the leadership of Cognizant CEO Ravi Kumar S and is designed to analyse large volumes of organisational data. Using AI, the system maps employee skills, project experience, client interactions and business requirements to help teams identify potential opportunities and respond more effectively to customer needs.
According to the company, WorkFabric acts as an internal intelligence network that enables employees to quickly locate subject matter experts, relevant project information and potential solutions for clients. By bringing together data that is often scattered across different systems, the platform helps improve collaboration and decision-making across the organisation.
Cognizant said the AI-powered system has already contributed to approximately $200 million in new business opportunities. Company executives noted that the technology has improved productivity by reducing the time required to find expertise and prepare proposals for clients.
The platform analyses information from multiple internal sources, including employee profiles, project databases and client engagement records. AI algorithms then identify patterns and recommend potential connections between client requirements and available talent within the company.
Industry experts view the initiative as an example of how large technology firms are increasingly using artificial intelligence not only for customer-facing applications but also to improve internal operations and business development. Many companies are investing heavily in AI tools that can enhance efficiency, automate routine tasks and uncover new revenue opportunities.
Cognizant’s announcement comes as global IT services firms continue to accelerate AI adoption amid growing demand for digital transformation solutions. The company believes platforms such as WorkFabric can provide a competitive advantage by helping employees access knowledge more quickly and respond faster to changing client needs.
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