Zee Entertainment has filed a copyright infringement case against Nykaa, accusing the beauty and fashion retailer of using its copyrighted songs without permission in Instagram promotional reels.
According to Zee’s petition in the Delhi High Court, several Nykaa marketing videos used Zee-owned music tracks to promote products on social media. Zee argues that while Instagram users can access its music through platform licensing with Meta, commercial brands must obtain separate permissions for advertising use.
The complaint identifies around a dozen reels where the songs were allegedly used without authorization. Zee is seeking damages of about $210,000 (approximately ₹2 crore) and has also requested broader court protection to prevent future misuse of its music in advertising content.
Nykaa informed the court that it has already removed the disputed reels after receiving notice of the claim. However, Zee maintains that removal alone is not enough and is pushing for stronger safeguards against repeated violations.
The dispute highlights increasing legal tension around the use of copyrighted music in short-form digital advertising, especially on platforms like Instagram where music is easily integrated into promotional content.
The case is ongoing in the Delhi High Court.
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