Meta has unveiled a new generation of AI agents for businesses, marking a major step in the company’s efforts to expand its artificial intelligence offerings beyond consumer applications. Announcing the launch, Meta CEO Mark Zuckerberg said AI-powered business assistants could eventually handle a wide range of operational tasks, helping companies improve efficiency and customer engagement.
The AI agents are now available globally and can be deployed across Meta’s platforms, including WhatsApp, Facebook and Instagram. Businesses can use them to answer customer queries, provide product recommendations, assist with purchases, schedule appointments, track orders and support marketing campaigns. The tools are designed to operate around the clock, enabling companies to respond to customers even outside regular business hours.
Meta said businesses can customise the AI agents using information about their products, services and brand identity. This allows the assistants to provide more accurate and personalised responses while maintaining a consistent customer experience. The company believes the technology will be particularly useful for small and medium-sized businesses that may not have dedicated customer support teams.
Speaking about the launch, Zuckerberg said AI agents could become as common for businesses as websites or email accounts are today. He suggested that in the future, companies may rely on AI assistants to manage customer interactions, generate leads, handle routine administrative work and support sales efforts.
The rollout is part of Meta’s broader strategy to build new revenue streams and strengthen its position in the rapidly growing AI market. While advertising remains the company’s primary source of income, Meta is increasingly investing in AI-powered products and services for both consumers and businesses.
Industry analysts view the launch as an important move in the competition among major technology companies to commercialise generative AI. Firms such as Google, Microsoft and OpenAI are also developing AI tools aimed at improving workplace productivity and customer service.
Meta said the new AI agents are designed to learn from company information and provide personalised responses to customers. As businesses continue to adopt automation technologies, the company expects AI assistants to play an increasingly important role in everyday operations, helping organisations save time, reduce costs and improve customer satisfaction.
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