Salesforce will spend around $300 million on Anthropic’s AI “tokens” in 2026, CEO Marc Benioff said, highlighting the company’s growing reliance on artificial intelligence for software development.
Benioff said Salesforce is increasingly using AI coding agents to write and improve software, reducing the need for traditional manual coding. He added that these tools are now playing a major role across engineering and operations, helping speed up development and cut costs.
Tokens are the units used by AI models to process and generate responses, and large-scale usage reflects heavy enterprise adoption of generative AI tools.
The Salesforce CEO said the shift is part of the company’s move toward an AI-first model, where humans will focus more on supervising AI systems rather than writing code themselves. He suggested that AI is already handling a significant share of internal technical work.
The development reflects a wider trend in the tech industry, where companies are increasingly integrating AI into core operations. While it boosts productivity, it has also raised questions about the future of software engineering jobs and entry-level roles.
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