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Jumpp enters UPI arena after NPCI greenlight

Fintech expands beyond investments, bringing payments and wealth tools together

Indian fintech platform Jumpp has taken a major step in its growth journey after receiving approval from the National Payments Corporation of India (NPCI) to offer Unified Payments Interface (UPI) services directly through its app. The move allows users to make everyday digital payments while managing their investments and financial planning from a single platform.

Founded by Sarvjeet Singh Virk, Jumpp started as an AI-driven financial platform focused on helping users access investment products such as digital gold, mutual funds and systematic investment plans (SIPs). With the addition of UPI services, the company is expanding its role from a wealth-management app to a broader financial services platform.

Users will now be able to carry out peer-to-peer transfers, merchant payments, utility bill payments and mobile recharges without leaving the Jumpp app. The company says the integration is aimed at reducing the need to switch between multiple applications for different financial activities.

To support the new payment offering, Jumpp has partnered with YES Bank for banking infrastructure and Bharat Bill Payment System (BBPS) services. The platform also uses the Account Aggregator framework, enabling users to view and manage financial information from different accounts in one place.

The NPCI approval marks an important milestone for the startup as competition intensifies in India’s rapidly growing digital payments market. NPCI, which oversees UPI and other retail payment systems in the country, grants approval to third-party application providers that meet regulatory and operational requirements.

Jumpp believes the combination of AI-powered financial guidance and digital payments can help users make smarter financial decisions while simplifying day-to-day money management. The company is particularly focused on expanding access to digital financial services in Tier II and Tier III cities, where demand for integrated financial solutions continues to grow.

As digital payments become increasingly central to daily life, Jumpp’s entry into the UPI ecosystem signals its ambition to become a one-stop platform for spending, saving, investing and managing money across India.

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