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PM Modi urges pause in gold buying

High imports and record prices strain India’s trade balance

Prime Minister Narendra Modi’s call urging Indians to avoid buying gold for a year has brought attention to the economic impact of the country’s massive dependence on gold imports. The appeal comes amid record-high gold prices and growing concerns over India’s widening trade deficit.

India remains one of the world’s largest gold consumers, importing the majority of its demand from overseas markets. Economists say rising gold imports increase pressure on foreign exchange reserves and weaken the rupee, especially at a time when crude oil prices are also climbing sharply.

The government’s concern is linked to the current account deficit, which expands when import bills rise faster than exports. Analysts note that high gold purchases during weddings and festive seasons significantly contribute to the import burden. With global gold prices continuing to rally due to geopolitical tensions and inflation concerns, India’s import costs have increased substantially.

Industry experts believe the Prime Minister’s statement is aimed at encouraging households to shift savings towards financial instruments instead of physical gold. Financial planners argue that excessive household allocation to gold limits productive capital flow into equities, mutual funds and banking products.

The jewellery industry, however, expects demand to remain resilient despite higher prices. Companies such as Titan and Senco Gold have indicated that wedding-related buying continues to support sales, although consumers are increasingly opting for lightweight jewellery and exchange schemes to manage costs.

Market observers say the government is trying to reduce non-essential imports at a time when the rupee is under pressure against the US dollar. A sustained rise in gold and crude oil imports could further strain India’s macroeconomic indicators in the coming months.

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