Amazon has announced a €10 billion investment in Europe and unveiled an upgraded version of its Proteus robot, marking a significant step in the company’s automation strategy.
The Proteus robot is designed to transport carts and inventory within warehouses while operating safely around workers. Amazon said the new technology will help streamline operations, improve efficiency and support faster order fulfilment.
The investment package includes expansion of logistics infrastructure, technology development and workforce training initiatives across several European countries. The company expects the programme to create approximately 25,000 jobs in the region.
Amazon emphasized that robotics and AI technologies will complement human workers by handling repetitive tasks and allowing employees to focus on more skilled responsibilities.
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