Samsung Electronics has launched a worldwide promotional campaign for its new Micro RGB display technology, using giant digital billboards at some of the world’s most famous locations.
The campaign is being displayed in major cities including New York, London, Hong Kong and Seoul. Through the advertisements, Samsung is highlighting the capabilities of its next-generation display technology, which uses microscopic red, green and blue LEDs to create brighter images, richer colours and improved picture quality.
The company says Micro RGB technology is designed to offer a more immersive viewing experience and represents a significant step forward in premium display innovation. The campaign also features Samsung’s AI-powered image processing technology, which enhances colour accuracy and visual performance.
The global promotion follows Samsung’s recent expansion of its Micro RGB product lineup, including new large-screen television models. By taking the campaign to high-profile international landmarks, the company aims to build awareness of the technology among consumers and industry professionals.
Samsung views Micro RGB as a key part of its future growth strategy in the premium display market. The campaign is expected to continue through 2026 as the company seeks to strengthen its leadership in the global display industry and showcase the potential of its latest innovations.
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