French luxury group Kering, best known for brands like Gucci, is planning to step into the world of smart technology with a new line of high-end smart glasses, developed in partnership with Google. The company aims to launch the product as early as next year, signalling a shift toward combining fashion with advanced digital features.
The idea is simple: take the elegance and style associated with Gucci and merge it with Google’s expertise in artificial intelligence and wearable tech. The result could be a pair of smart glasses that not only look premium but also offer practical features powered by AI.
This move comes at a time when the luxury industry is looking for new ways to attract customers. Kering, in particular, has been facing slower growth at Gucci, its biggest brand. By entering the smart eyewear space, the company hopes to open up a fresh revenue stream and appeal to younger, tech-savvy consumers.
Competition in this space is already heating up. Companies like EssilorLuxottica have partnered with Meta to produce Ray-Ban smart glasses, which combine classic design with features like cameras and voice assistance. Kering’s entry could raise the bar by bringing a stronger focus on luxury and design.
Kering’s leadership says the project is part of a broader plan to expand beyond traditional fashion and adapt to changing consumer habits. As people increasingly look for products that combine style with functionality, smart glasses could become a key category in the future.
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