Flipkart has crossed a major milestone in India’s fast-growing quick commerce market, with its instant delivery service Flipkart Minutes expanding to 1,000 micro-fulfilment centres in less than two years. The achievement highlights the company’s aggressive push to strengthen its presence in a sector that has become one of the fiercest battlegrounds in Indian e-commerce.
The Walmart-owned company said the rapid expansion has been driven by rising demand for quick deliveries across both large cities and smaller towns. Unlike many rivals that initially focused on metros, Flipkart has increasingly targeted consumers in Tier-2 and Tier-3 markets, where online shopping adoption continues to grow rapidly. Around 70% of its fulfilment network is now concentrated in these smaller cities.
Flipkart Minutes, which promises deliveries within minutes, has emerged as one of the fastest-growing businesses in the company’s portfolio. According to company data, order volumes have increased fivefold over the past year, while sales from smaller towns have surged dramatically as more consumers embrace quick commerce for groceries, daily essentials and other products.
The company now operates across more than 130 cities and plans to continue expanding. Reports indicate that Flipkart aims to increase its network to around 1,500 fulfilment centres in the coming months as competition intensifies.
India’s quick commerce market has witnessed explosive growth, with players such as Blinkit, Zepto and Swiggy Instamart investing heavily in warehouses, logistics and customer acquisition. Global giants including Amazon and Flipkart have also accelerated their efforts to capture a larger share of the rapidly expanding sector.
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