Digital media measurement and advertising technology company Integral Ad Science (IAS) has appointed Lidiane Jones as its new Chief Executive Officer, marking a significant leadership change as the company looks to strengthen its position in the fast-growing digital advertising industry.
Jones succeeds Lisa Utzschneider, who stepped down after leading the company through a period of expansion and strategic growth. The board said Jones was selected for her extensive experience in scaling global technology businesses and driving product innovation.
Before joining IAS, Jones held senior leadership roles at several leading technology companies, where she built a strong reputation for developing customer-focused products and leading large international teams. Her experience spans enterprise software, cloud services and artificial intelligence, making her well suited to guide IAS through the next phase of its growth.
In her first statement after the appointment, Jones said she was excited to lead the company at a time when advertisers are increasingly seeking trusted solutions to measure media quality, improve campaign performance and ensure brand safety across digital platforms. She said IAS would continue investing in technology and innovation to meet the evolving needs of customers worldwide.
The appointment comes as the digital advertising industry undergoes rapid transformation, driven by artificial intelligence, changing privacy regulations and growing demand for transparent advertising measurement. Companies like IAS play a crucial role in helping advertisers verify that their campaigns reach real audiences in suitable online environments.