Apple Inc. may soon take its premium lineup a step further by introducing a new “Ultra” category for its devices, including the iPhone and MacBook.
According to recent reports, the company is exploring the idea of launching an “iPhone Ultra,” which could become its most advanced smartphone yet. This model is expected to stand above the current Pro versions, offering cutting-edge features and a fresh design.
One of the biggest highlights could be Apple’s first foldable iPhone. Unlike its traditional designs, this device may feature a screen that folds like a book, giving users a larger display in a compact form. If launched, it would mark a major shift for Apple, which has so far stayed away from foldable phones.
Alongside the iPhone, Apple is also said to be working on a “MacBook Ultra.” This could be a high-end laptop designed for users who want top performance and advanced features. Reports suggest it may come with an OLED display, offering brighter colors and better picture quality than current models.
There are also talks of possible touchscreen support in future MacBooks—something Apple has not offered so far. If this happens, it would be a significant change in how users interact with Mac devices.
The “Ultra” branding is not new for Apple. The company has already used it for products like the Apple Watch Ultra and its most powerful chips. Extending this label to iPhones and MacBooks would clearly position these devices as the most premium options in Apple’s lineup.
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