Truecaller has blamed recent telecom regulations introduced by the Telecom Regulatory Authority of India (TRAI) for the sharp rise in spam calls, arguing that the new framework has unintentionally made it more difficult to identify and block unwanted callers.
Speaking on the issue, Truecaller CEO Rishit Jhunjhunwala said the regulator’s whitelisting rules have allowed more business calls to bypass existing spam filters. According to him, many callers now appear as verified entities even when users consider their calls intrusive or unsolicited, reducing the effectiveness of caller identification systems.
The company said the situation could become even worse if additional regulatory proposals bring caller identification apps under tighter oversight. Truecaller argued that its platform has played a crucial role in helping millions of users identify spam, fraud and scam calls, and warned that restricting such services could weaken consumer protection.
TRAI’s recent anti-spam measures were introduced to curb fraudulent communication by requiring businesses to register approved numbers before making promotional or transactional calls. While the regulator says the system is designed to improve trust and reduce spoofing, Truecaller believes it has created unintended consequences by making some unwanted calls appear more legitimate.
Jhunjhunwala said the increase in spam calls is not the result of caller identification apps but rather changes in the way business communications are now routed through approved channels. He stressed that the industry and regulators should work together to improve the system instead of limiting platforms that help users identify suspicious calls.
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