Swatch has temporarily closed several stores worldwide after the launch of its “Royal Pop” watch led to huge crowds and chaotic scenes. The limited-edition collaboration with Audemars Piguet saw demand far exceed supply, with customers lining up for hours across major cities.
In places including New York, London, Paris and Milan, overcrowding forced stores to shut for safety reasons. Some locations also reported disorder and police intervention as crowds surged.
Swatch urged customers to avoid rushing stores and said the collection would remain available. The watch is already being resold online at significantly higher prices due to strong demand.