Samsung India has introduced a new financing programme aimed at making home appliances more affordable, allowing customers to purchase products through EMIs starting from ₹33 per day.
The offer is available under the company’s Samsung Finance+ platform and covers a wide range of products including refrigerators, washing machines, air conditioners and microwaves. Samsung said the scheme is being launched across more than 8,000 retail stores nationwide.
To attract buyers, the company is also offering a ₹1,000 cashback for a limited period on eligible purchases made through the financing option.
Samsung said the approval process has been designed to be quick and simple. Customers can apply digitally at stores using basic KYC documents such as Aadhaar and PAN cards, with approvals expected in just a few minutes.
The move comes at a time when financing options are becoming increasingly important in India’s consumer durables market. Many families now prefer smaller monthly instalments instead of paying the full amount upfront, especially for expensive products such as air conditioners and refrigerators.
The launch is also timely as summer demand typically boosts sales of cooling appliances. Easy EMI options may encourage more households to upgrade older machines or buy premium models with smart features.
Samsung’s newer appliance range includes connected devices that offer mobile app control, energy monitoring and automation features.
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