Bengaluru-based real estate developer Puravankara has made its entry into the Delhi-NCR market with a 13.44-acre land parcel in Greater Noida, marking a significant expansion beyond its traditional southern and western markets.
The company has acquired the land through its wholly owned subsidiary, Prudential Housing and Infrastructure Development Ltd. The parcel has an estimated saleable potential of 4.57 million square feet and a gross development value (GDV) of around ₹5,200 crore. The land acquisition is valued at ₹340 crore and is the company’s largest land transaction so far in the current financial year.
The project will be developed as a premium high-rise residential development, giving Puravankara a sizeable presence in one of the country’s rapidly expanding housing markets.
The move comes as Greater Noida undergoes a major transformation driven by new infrastructure, industrial development and improving connectivity. The location has access to the Yamuna Expressway and is expected to benefit further from the development of Noida International Airport at Jewar.
The NCR entry is not simply about adding another project to Puravankara’s portfolio. It represents an effort to establish the company in a new geography at a time when large developers are increasingly expanding beyond their home markets.
The company said it had been evaluating opportunities in the National Capital Region before selecting Greater Noida. Managing Director Ashish Puravankara said the region offered the combination of scale, infrastructure development and long-term housing demand that the company was looking for.
The size of the project also gives Puravankara considerable room to build a new residential business in the region. With 4.57 million sq ft of saleable potential, the development is expected to become an important part of the company’s future project pipeline.
Greater Noida has emerged as an increasingly important residential market within NCR. Better road connectivity, industrial investment and the upcoming airport have strengthened interest in the wider Yamuna Expressway corridor.
The airport, in particular, is expected to improve connectivity for the region and support growth in employment, commercial activity and housing demand. These developments have encouraged both local and national real estate companies to explore projects in Greater Noida and neighbouring areas.
Puravankara’s entry comes amid increasing competition among established developers for large residential opportunities in NCR. Developers from Bengaluru and Mumbai have been expanding into the region as demand for premium housing grows and infrastructure improves.
The company plans to remain selective in its expansion. Rajat Rastogi, CEO-West and Commercial Assets at Puravankara, said the developer would continue to assess opportunities across Delhi-NCR based on development potential, returns and capital efficiency.
This approach is consistent with Puravankara’s broader business-development strategy, which combines outright land acquisitions with joint development opportunities.
The Greater Noida acquisition also adds to a rapidly expanding FY27 pipeline. Including this project, Puravankara’s business development across Delhi-NCR, Mumbai and Bengaluru during the financial year covers about 10.74 million sq ft of saleable area, with an estimated GDV of ₹14,100 crore.
The NCR announcement follows another major addition to the company’s portfolio. Puravankara recently secured a redevelopment project in Goregaon West, Mumbai, with an estimated development value of ₹2,600 crore. The company is therefore simultaneously expanding its presence in both established and emerging real estate markets.
The developer’s recent business momentum has also been supported by stronger sales. In the first quarter of FY27, Puravankara reported pre-sales of ₹1,439 crore, an increase of 28% from the year-earlier period. Collections rose 40% to ₹1,199 crore. The company also added four land parcels during the quarter with a combined estimated GDV of ₹5,200 crore.
The latest acquisition adds another large development opportunity to that pipeline and gives the company exposure to NCR’s residential growth story.
Puravankara has a sizeable operating footprint already. As of June 30, 2026, it had completed 97 projects covering about 59 million sq ft across nine cities, including Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Kochi, Goa and other markets. Its overall land bank stood at about 40 million sq ft, while ongoing projects covered around 35.14 million sq ft.
The company’s expansion reflects a broader change in India’s real estate industry. Large listed developers are increasingly looking beyond their traditional markets to build national portfolios. NCR, with its large housing market and infrastructure-led development, has become an important destination for this expansion.
Greater Noida offers a different proposition from established NCR markets such as Gurugram and central Noida. Large land parcels, new infrastructure corridors and the development around the Jewar airport are creating opportunities for developers to enter at scale.
The ₹340-crore land acquisition therefore gives Puravankara an entry point into NCR with a sizeable project already identified. The company’s challenge now will be to convert the planned 4.57 million sq ft of saleable area into a successful residential development while maintaining its stated focus on capital efficiency and execution.