India’s biggest cinema chain, PVR INOX, has sold its premium snack brand 4700BC to FMCG company Marico Ltd for ₹226.8 crore. The deal is entirely in cash and marks a new phase for the popular snacking brand.
Under the agreement, Marico will buy 93.27% stake held by PVR INOX in Zea Maize Private Limited, the company that owns 4700BC. After the deal is completed, Zea Maize will no longer be part of the PVR INOX group.
The 4700BC brand started inside PVR cinemas, where it became known for gourmet popcorn sold at movie theatres. Over time, the brand moved beyond cinema halls and became available in supermarkets, online stores and quick-commerce platforms. Its product range now includes flavoured popcorn, popped chips, makhana, crunchy corn and nachos, and it has built a loyal customer base, especially in cities.
PVR INOX said the decision to sell the brand is part of its plan to focus on its main business of running cinemas. By selling a non-core business, the company aims to strengthen its finances, improve cash flow and invest more in its theatre operations. The company also clarified that the deal will not affect food and beverage sales inside cinemas, which remain an important part of its business.
PVR INOX Managing Director Ajay Bijli said the company is proud to have helped grow 4700BC from a small idea into a well-known snack brand. He added that the brand is now ready to grow faster under a company that specialises in consumer goods.
For Marico, the acquisition fits its strategy of expanding into fast-growing food and snacking categories. Known for brands like Saffola, Parachute and Livon, Marico plans to use its strong distribution network, marketing expertise and product innovation to take 4700BC to more homes across India.
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