Nestlé India’s newly appointed MD, Manish Tiwary, has laid out a strategy to accelerate growth through organic expansion rather than acquisitions. The company plans to focus on increasing household penetration and promoting healthier, high-quality variants within its existing product categories.
The company will increase advertising spending and introduce more items from its global portfolio to the Indian market, aiming to reach the Rs 20,000 crore revenue milestone faster. Tiwary noted that the current brand portfolio has “immense depth and potential,” so adding new brands is not an immediate priority.
Profit margins are expected to stay in the 22–24 percent range despite inflation, with a focus on digitisation across supply chain, sales, and consumer engagement to improve efficiency. While rural India contributes around 17–18 percent of sales, the company plans growth in both urban and rural markets with tailored strategies.
Tiwary emphasised that organic growth, technology investment, consumer-first agility, and enhanced advertising are central to the plan. He expects volume-led growth, supported by strong distribution, quick-commerce partnerships, and evolving consumer preferences for premium and healthier products.
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