Google has entered the growing AI-driven wearable market with the launch of Fitbit Air, a new screenless fitness tracker designed to focus on health monitoring rather than smartwatch-style features. The company said the wearable combines passive health tracking with artificial intelligence-based wellness insights.
Priced at $99, Fitbit Air does not include a display, notifications, or apps. Instead, the lightweight wrist strap continuously tracks user health data in the background and delivers personalised recommendations through Google’s new Health app. The device is powered by Google’s Gemini AI technology, which analyses fitness and biometric information to provide coaching related to sleep, recovery, activity levels, and overall wellness.
The wearable includes features such as continuous heart-rate monitoring, sleep analysis, blood oxygen tracking, activity tracking, temperature sensing, and heart rhythm notifications. Google claims the device can offer up to seven days of battery life on a single charge.
According to the company, Fitbit Air is aimed at users who want health insights without the distractions associated with traditional smartwatches. The product reflects a growing trend in the wearable technology industry, where companies are shifting focus toward continuous biometric tracking and AI-powered health analysis.
Google has also announced a unified Google Health app that will replace the older Fitbit app experience. The new platform combines fitness, sleep, and wellness information in one interface while offering AI-generated recommendations based on user data patterns.
The company confirmed that Fitbit Air will support both Android and iPhone users, widening its potential customer base. Alongside the device, Google is also introducing a subscription-based AI Health Coach service that provides more advanced health analysis and customised wellness guidance.
Fitbit Air directly competes with popular screenless wearable brands such as Whoop and Oura, which have gained popularity among fitness-focused users and professional athletes.
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