Australia has unveiled a new proposal that would require major technology companies to financially support local journalism or face a levy on their revenue. The plan targets large digital platforms such as Google, Meta and TikTok, which play a major role in how people access news online.
Under the proposal, eligible tech companies would have to either sign commercial agreements with Australian media organisations or pay a 2.25% levy on their local revenue. The government says the measure is designed to ensure journalism is fairly funded in the digital age.
Prime Minister Anthony Albanese said strong journalism is essential for democracy and local communities. He noted that many Australians now discover news through search engines and social media, making it reasonable for platforms benefiting from news content to contribute financially.
The new system is meant to encourage direct deals between tech firms and publishers rather than simply collect a tax. Companies that reach agreements with local media outlets could avoid paying the levy. Any money raised would be used to support Australia’s news industry.
Australia was one of the first countries to introduce rules requiring digital platforms to negotiate with publishers over payment for news content. Those laws led to several high-profile deals in recent years, but the government now says the system needs to be updated as the digital market has changed.
The latest move has received mixed reactions. Media organisations welcomed the proposal, saying it could help protect public-interest journalism and support newsroom jobs at a time when many outlets are under financial pressure.
Technology companies, however, have criticised the plan. Some argue that platforms already drive traffic to publishers and should not be forced to pay additional charges. They also warn that such measures could affect how news is shared online.
The proposal is expected to be debated in parliament before any final decision is taken. If passed, Australia could once again become a global test case for regulating the relationship between big technology firms and traditional news media.
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