Samsung Electronics has reshaped its top leadership by appointing TM Roh, the head of its mobile division, as the company’s new co-CEO. The move marks Samsung’s return to its traditional dual-CEO structure, with one leader overseeing the Device Experience (DX) business and the other heading the semiconductor division.
TM Roh, best known for strengthening Samsung’s global smartphone portfolio and expanding its premium Galaxy lineup, will now lead the DX division, which includes smartphones, TVs, and home appliances. He has been acting head of the consumer business since April this year, following the sudden death of former co-CEO Han Jong-Hee in March.
Industry analysts described Roh’s elevation as a “safe and predictable” decision, signalling Samsung’s intent to consolidate its position in both mobile devices and memory chips, two areas that continue to drive the company’s global growth. The memory-chip business is benefiting from rising AI-related demand, making strong leadership alignment across both major divisions crucial.
Samsung also announced leadership changes in its Business Support Office, a coordinating unit responsible for managing cross-company strategy and operations.
Despite the restructuring, Samsung’s stock saw a 4% decline on Thursday, largely influenced by global market concerns linked to high AI valuations and uncertainty around U.S. interest rates.
With TM Roh officially stepping into the co-CEO role, Samsung aims to reinforce stability at the top and sharpen its focus on innovation across its consumer technology ecosystem.
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