Meta has expanded its push into wearable technology with the launch of a new range of AI-powered smart glasses developed in partnership with eyewear giant EssilorLuxottica. The new product line, simply called Meta Glasses, starts at $299 and is aimed at bringing smart eyewear to a wider audience.
The launch marks an important step for Meta as it seeks to strengthen its position in the fast-growing smart glasses market. Unlike previous products developed under the Ray-Ban and Oakley brands, the new glasses carry Meta’s own branding while still benefiting from EssilorLuxottica’s expertise in eyewear design and manufacturing.
The collection debuts with 26 style options across different frame shapes, colours and lens combinations. Customers can also choose prescription lenses, making the devices suitable for everyday use. The lineup includes three main designs — Adventurer, Fury and a slim oval model created in collaboration with celebrity Kylie Jenner.
At the heart of the glasses is Meta AI, powered by the company’s latest Muse Spark technology. Users can interact with the AI assistant through voice commands, ask questions, receive contextual information and access hands-free assistance throughout the day. The glasses also feature built-in cameras, microphones and open-ear speakers, allowing users to capture photos and videos, make calls and listen to audio without needing headphones.
Meta says future software updates will add more advanced capabilities, including real-time language translation and turn-by-turn navigation. The company believes smart glasses could become one of the most important consumer AI devices in the coming years by offering assistance without requiring users to constantly look at a smartphone screen.
The launch comes as competition in AI-powered wearables intensifies. Rivals including Google, Apple and Snap are all investing heavily in smart eyewear, seeing it as a potential successor to traditional mobile devices. With a lower starting price and a strong focus on fashion, Meta hopes its latest glasses will help bring AI technology into everyday life for millions of consumers.
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