India’s food safety regulator has issued notices to six leading energy drink manufacturers over what it describes as misleading promotional claims made on product labels and in advertisements. The action is part of a wider effort by the Food Safety and Standards Authority of India (FSSAI) to ensure that companies do not exaggerate the health or performance benefits of their products.
Among the companies that received notices are Red Bull India, PepsiCo India, Campa Energy, Monster Energy, Celsius and Hell Energy. The regulator has asked the companies to explain claims suggesting that their drinks improve energy, boost physical performance or enhance mental alertness without adequate scientific evidence.
According to officials, the notices were issued after a review found that several marketing messages could mislead consumers into believing the products offer health or performance benefits beyond what has been scientifically established. FSSAI has directed the companies to justify these claims or modify them to comply with food safety and labelling regulations.
The move comes amid growing concern over the rising popularity of energy drinks, especially among teenagers and young adults. Health experts have repeatedly cautioned that many of these beverages contain high levels of caffeine and sugar, which may pose health risks if consumed excessively.
The regulator’s action is aimed at promoting greater transparency in food marketing and ensuring consumers receive accurate information before making purchasing decisions. Officials said food businesses are responsible for ensuring that product labels and advertisements are truthful, evidence-based and do not mislead the public.
The companies are expected to respond to the notices within the stipulated timeframe. Depending on their replies, FSSAI may direct changes to product packaging or promotional material and could initiate further regulatory action if violations are established.
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