Chinese smartphone makers are increasingly targeting iPhone users, seeking to convert those frustrated by Apple’s delayed AI rollout in China. With the tech giant’s new AI features still slow to arrive, rivals such as Honor, Oppo, Vivo, Xiaomi, and Huawei see an opportunity to lure customers with innovative tools and services.
One key strategy is making the switch from iPhone to their devices as seamless as possible. Honor, for instance, offers a “Device Clone” app that transfers contacts, photos, messages, and other data simply by scanning a QR code. Oppo provides a similar feature, allowing users to manage their calls, messages, and notifications from their new phones almost immediately after migration. Vivo and Xiaomi are also expanding tools that reduce the friction for iPhone users considering a move to their ecosystems.
Beyond migration apps, Chinese brands are rolling out advanced AI features to differentiate themselves. Oppo’s new AI assistant can analyze screenshots to track expenses, offer real-time workout guidance via the camera, and help users navigate daily routines more efficiently. Honor has launched AI tools that compare coupons across platforms, assist with ride-hailing, and even create short-form videos — features that could appeal to iPhone users looking for smarter, more interactive devices.
The timing of these initiatives comes at a moment when Apple is facing a slight slowdown in China. In the third quarter of 2025, iPhone shipments fell about 2% year-on-year, while local brands gained momentum. Vivo, for example, overtook Apple to lead the market with roughly 18.5% share, highlighting the competitive threat to the U.S. tech giant in its key premium market.
Analysts say these moves may entice some iPhone users to switch, especially those eager for AI enhancements that Apple has yet to deliver. However, Apple still maintains a strong hold on the premium segment globally, with brand loyalty and ecosystem advantages keeping many users invested.
For now, Chinese smartphone makers are betting that easy-switch tools combined with AI-powered features could be enough to tempt a wave of iPhone users toward their devices, potentially reshaping the premium smartphone landscape in China.
Also Read: ICICI Securities sees 21% upside in ITC Hotels shares