OpenAI has started testing advertisements in its ChatGPT chatbot, marking a key shift in how generative AI is monetised. Ads will appear at the bottom of responses for free-tier users and those on the lower-cost ChatGPT Go plan, while paid subscribers, including Plus, Pro, Business, and Enterprise, will remain ad-free. OpenAI assures that ads will be clearly labeled, won’t influence responses, and user conversations won’t be shared with advertisers.
The move is aimed at generating additional revenue from ChatGPT’s large user base, currently estimated at around 800 million weekly active users, without forcing subscription fees on everyone. This step reflects OpenAI’s push to balance monetisation with user trust, especially as AI infrastructure costs continue to rise.
In contrast, Google has no plans to introduce ads into its Gemini AI assistant. Dan Taylor, Google VP of Global Ads, said inserting ads could undermine the assistant’s purpose, which is to help users analyse, create, and complete tasks. Instead, Google focuses on integrating AI-powered ad surfaces in products like AI Overviews in search results, where ads can coexist without affecting the core AI assistant experience.
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