Apple has increased the prices of its Apple Music and Apple One subscription plans in India, making its popular digital entertainment services more expensive for users. The revised rates are effective immediately for new subscribers, while existing customers will pay the higher charges when their current subscription cycle is renewed.
The latest revision is part of Apple’s broader global pricing update and comes as the company deals with rising music licensing costs. According to Apple, the higher subscription charges will help cover increased payments made to artists, songwriters and music labels while continuing to offer users a premium streaming experience.
For Apple users in India, the increase means paying more every month to access music streaming and bundled digital services. Although the hike is not steep, it adds to the growing cost of maintaining multiple digital subscriptions, something many consumers are becoming increasingly mindful of.
The Apple Music Individual plan has been revised to ₹139 per month, up from ₹119. Students subscribing to the service will now pay ₹69 per month, compared to the earlier ₹59. The Family plan has witnessed the biggest increase, rising from ₹179 to ₹229 per month. The family subscription allows up to six members to enjoy the service using Apple’s Family Sharing feature.
Apple has also raised the prices of its Apple One subscription bundles, which combine several Apple services into a single monthly plan. The Individual plan now costs ₹195, up from ₹175, while the Family plan has been increased to ₹295 from ₹235. The Premier plan, which offers the widest range of Apple services, has gone up from ₹899 to ₹995 per month.
Apple One bundles are designed for users who subscribe to multiple Apple services. Depending on the plan, subscribers receive access to Apple Music, Apple TV+, Apple Arcade and iCloud+ storage. Some plans also include additional services such as Apple Fitness+, making the bundle a convenient option for customers deeply invested in the Apple ecosystem.
The company has not introduced any new features alongside the revised pricing. Instead, Apple said the increase reflects higher licensing costs associated with music streaming. As royalty payments to artists and record labels continue to rise globally, the company has revised subscription prices across several markets, including India.
Apple Music remains one of the world’s leading music streaming platforms, offering access to a catalogue of more than 100 million songs. Subscribers also enjoy ad-free listening, offline downloads, high-quality Lossless Audio, Spatial Audio, personalised recommendations and expertly curated playlists. Student subscribers in eligible regions continue to receive Apple TV+ as part of their plan without additional charges.
Industry observers say Apple’s latest move mirrors a wider trend across the streaming industry. Over the past few years, several music and video streaming platforms have raised subscription prices to offset increasing content acquisition costs, licensing fees and investments in technology. As companies compete to provide better user experiences and exclusive content, subscription prices have gradually moved upward.
The latest hike also comes shortly after Apple revised the prices of AppleCare+ plans for selected Macs and iPads. The company has also adjusted prices for certain hardware products in recent months, reflecting changing business costs and currency movements in different markets.
For consumers, the announcement is likely to prompt a review of monthly digital expenses. Many households today pay separately for music, video streaming, cloud storage, gaming and productivity services. As subscription costs rise across platforms, users may begin comparing services more closely to determine which ones offer the best value for money.
Apple, however, continues to benefit from the seamless integration of its services across devices such as the iPhone, iPad, Mac, Apple Watch and HomePod. This interconnected ecosystem remains one of the biggest reasons why many users choose to stay with Apple Music and Apple One despite periodic price increases.
Customers who subscribe to multiple Apple services individually may still find Apple One to be a cost-effective option, even after the latest revision. Bundled plans generally provide savings compared to purchasing each service separately, making them attractive for families and heavy Apple users.
For existing subscribers, the revised charges will automatically apply from the next renewal date. Users who do not wish to continue at the new prices can switch to a different plan or cancel their subscription before the renewal takes place.
The latest revision underlines Apple’s growing focus on its services business, which has become an increasingly important source of revenue alongside hardware sales. As competition intensifies in the digital entertainment market and licensing costs continue to climb, price revisions like these may become more common across the streaming industry.
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