Flipkart is rapidly expanding its use of artificial intelligence, with nearly 40% of the company’s software code now being generated by AI, according to its Chief Product and Technology Officer.
The company is also building its own large language models (LLMs) tailored specifically for e-commerce, signalling a major shift in how India’s leading online retailer plans to use AI to improve both customer experience and internal operations.
Speaking about Flipkart’s AI strategy, the company’s technology leadership said generative AI is no longer limited to experimentation but has become an integral part of software development. Engineers increasingly rely on AI-powered coding assistants to automate repetitive programming tasks, allowing them to spend more time solving complex technical problems and building new features.
The company clarified that AI is intended to assist developers rather than replace them. Human engineers continue to review, validate and refine AI-generated code before it is deployed, ensuring quality, security and reliability.
Beyond software development, Flipkart is investing heavily in proprietary AI models designed specifically for online commerce. Unlike general-purpose language models, these systems are trained to understand shopping behaviour, product catalogues, customer queries and seller operations. The goal is to deliver more personalised recommendations, improve product discovery, enhance customer support and streamline logistics.
According to the company, building in-house AI models also offers greater control over data, improves performance for India-specific use cases and reduces dependence on external AI platforms.
Flipkart believes artificial intelligence will play an increasingly important role across every stage of online retail, from inventory planning and demand forecasting to fraud detection and warehouse automation. The company is integrating AI into multiple business functions as it prepares for the next phase of digital commerce growth.