Jeff Bezos, the Amazon founder who stepped down as CEO in 2021, is back in the driver’s seat, this time in the world of artificial intelligence. He will be co‑CEO of a new startup called Project Prometheus, which has already raised a whopping $6.2 billion, with some of the money coming from Bezos himself.
The company is not just another tech startup. Its goal is to use AI to improve engineering, manufacturing, and industries like cars, computers, and even spacecraft. The team includes about 100 top researchers from leading AI labs like OpenAI, DeepMind, and Meta. Bezos will share leadership with Vik Bajaj, a physicist and chemist formerly with Google’s innovation lab, Google X.
This is Bezos’s first formal executive role since leaving Amazon, although he has remained busy with his space venture, Blue Origin.
Not everyone is impressed, though. Elon Musk reacted on social media, calling Bezos a “copycat” and adding a playful cat emoji. The comment reflects the ongoing rivalry between the two billionaires, especially as both are now heavily involved in AI.
Project Prometheus represents a bold move by Bezos to enter the AI space in a serious, hands-on role and the tech world is watching closely to see what he builds next.
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