Hero MotoCorp, the world’s largest two-wheeler manufacturer, has officially expanded into the Italian market, marking its presence in 49 international territories.
This strategic move aims to tap into Italy’s renowned motorcycle culture, offering a range of Euro 5+ compliant models tailored to European standards.
The company has partnered with Pelpi International, a prominent Italian two-wheeler distributor, to manage sales, service, and parts across the country.
Pelpi’s extensive network of over 160 dealers, starting with 36 in key cities and expanding to 54, will facilitate Hero’s market penetration.
Customers will benefit from a comprehensive five-year warranty, comprising a three-year standard warranty and an additional two years as part of a promotional offer.
Hero’s initial Italian lineup includes the Xpulse 200 4V, Xpulse 200 4V Pro, and the Hunk 440. The Xpulse 200 4V is priced at €2,990, while the Pro variant is available for €3,190. The Hunk 440 is offered at €3,990.
These models feature advanced specifications such as dual-channel ABS, TFT displays with navigation, and LED lighting, aligning with Hero’s commitment to providing sustainable and smart mobility solutions.
Sanjay Bhan, Executive Vice President of Hero MotoCorp, emphasized the company’s objective to deliver “Limitless Freedom and Limitless Adventure” to Italian riders.
He highlighted the integration of Hero’s Dakar Rally engineering expertise into the product lineup, ensuring high performance and reliability.
Cesare Galli, Managing Director of Pelpi International, expressed confidence in the partnership, noting Hero’s global scale, product quality, and the attractive five-year warranty, which collectively address key competitive segments in the Italian market.
This expansion underscores Hero MotoCorp’s strategy to strengthen its global presence by offering premium, Euro-compliant motorcycles in key international markets.