HDFC Bank is redeploying employees from backend operations to customer-facing roles as technology and automation improve operational efficiency.
Managing Director and CEO Sashidhar Jagdishan said the bank is not cutting jobs despite increased use of digital tools. Instead, staff whose routine tasks have been automated are being trained for roles involving customer service, relationship management and business development.
He said technology is helping employees become more productive, while human interaction remains crucial for delivering quality banking services. The move reflects the bank’s focus on reskilling its workforce and enhancing customer experience through a balanced use of technology and people.