Billboard India has appointed Preeti Nayyar as its Chief Operating Officer (COO), bringing on board a seasoned media executive as the brand gears up for its next phase of growth in the country.
Nayyar joins Billboard India with more than two decades of experience across the media, entertainment and music industries. Over the years, she has worked with some of the country’s leading media and entertainment companies, building expertise in business strategy, brand partnerships, content and audience engagement.
Most recently, she was associated with Universal Music Group, where she led brand partnerships across India and parts of Asia. In that role, she worked closely with artists, brands and businesses to create collaborations that connected music with consumers in meaningful ways.
At Billboard India, Nayyar will be responsible for overseeing day-to-day business operations, driving revenue growth and building strategic partnerships. She will also play a key role in expanding the brand’s presence in India and strengthening its relationships with artists, labels, brands and other stakeholders in the music industry.
Her appointment comes at a time when India’s music industry is witnessing rapid growth, fuelled by the rise of digital platforms, independent artists and regional-language content. Billboard India, which launched recently through a partnership with Other Side Ventures, has been working to establish itself as a platform that celebrates and promotes Indian music through editorial content, charts, events and industry initiatives.
Nayyar described the Indian music industry as one of the most dynamic creative sectors in the country and said she was excited about the opportunity to contribute to Billboard India’s journey. She added that the focus would be on creating value for artists, fans and industry partners while helping strengthen India’s presence on the global music stage.
Commenting on the appointment, Billboard India leadership said Nayyar’s extensive experience and understanding of the media and entertainment landscape would be instrumental in shaping the company’s future growth strategy.
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