Apple has agreed to pay $250 million to settle a lawsuit over delays in rolling out its much-talked-about Siri artificial intelligence features. The case came after the company promoted its “Apple Intelligence” tools as part of new iPhone launches but failed to deliver some key features on time.
The issue goes back to 2024, when Apple introduced its next-generation AI plans, promising a smarter, more personalised Siri experience. These features were expected to be available with newer iPhones, including the iPhone 16 and some iPhone 15 models. However, when the devices reached users, many of the advanced capabilities were either missing or only partly available.
This led to complaints that Apple had created expectations it could not meet at launch. The lawsuit claimed that customers were misled into believing the features were ready, influencing their decision to buy the devices.
Apple has agreed to settle the case but has not admitted any wrongdoing. The company said it chose to resolve the matter to avoid a long legal process and to focus on improving its products. The settlement still needs approval from a US court before it becomes final.
The payout will cover millions of devices sold in the United States during the period when the features were advertised but not fully available. Eligible users may receive compensation, though the exact amount will depend on how many claims are filed.
The case has also drawn attention to how tech companies present new AI features. Regulators have raised concerns about marketing language that may suggest products are ready before they are fully rolled out.
Also Read: Vi names Kumar Mangalam Birla as non-executive Chairman