Prudential plc from UK has agreed to acquire a 75% stake in Bharti Life Insurance for around ₹3,500 crore, marking a major expansion move in India’s life insurance sector.
The stake will be purchased from Bharti Life Ventures and 360 ONE Asset Management, giving Prudential majority ownership and operational control of the company. Following the deal, Bharti Group will retain a 25% stake, while 360 ONE Asset Management is expected to exit the venture completely.
The acquisition is part of Prudential’s broader strategy to strengthen its presence in high-growth markets, particularly in Asia. India is seen as a key focus area due to its large population, rising middle class and relatively low insurance penetration, which offers significant long-term growth potential.
According to Prudential, the deal will help it expand its product offerings across life insurance and savings solutions. The company also plans to improve distribution by leveraging multiple channels, including digital platforms, agency networks and banking partnerships.
Prudential said India remains central to its long-term growth plans as it looks to deepen its footprint in emerging markets. The company already operates in several Asian and African countries, and this acquisition further strengthens its regional strategy.
Bharti Life Insurance, backed by the Bharti Group, has been steadily growing in India’s competitive insurance sector. The partnership with Prudential is expected to bring additional capital, global expertise and product innovation to the business.