The Adani Group has released a heartfelt new film that brings to life the idea that airports are more than terminals, in fact they are companions in every traveler’s journey. Part of the group’s #HumKarkeDikhateHain campaign, the ad tells the story of an elderly couple taking their first international trip.
Excited yet nervous, the couple relies on a handwritten note from their son to navigate the airport. When the note is misplaced, their anxiety grows. That’s when an attentive Adani Airport staff member steps in, offering assistance with mobility, guiding them through shopping and lounges, and personally escorting them to their boarding gate. The story captures small acts of care that make travel smoother and more comforting, emphasizing empathy alongside efficiency.
Gautam Adani shared the campaign’s message on X (formerly Twitter):
“We promise to open new skies, carry your dreams across horizons, and hold your hand while you soar.”
The ad was directed by acclaimed filmmaker Shoojit Sircar and conceptualized by Ogilvy India, reflecting Adani’s vision of human-centric service. It reinforces the idea that Adani Airports are not just about world-class infrastructure, but also about creating experiences where travelers feel supported and valued. The campaign tagline sums up this philosophy perfectly:
“We don’t just run world-class airports… we become companions on your journey. Adani. Hum Karke Dikhate Hain.”
The launch of this film comes ahead of the much-anticipated opening of Navi Mumbai International Airport (NMIA) on December 25. The airport is being developed under a public-private partnership, with Adani Airports holding a 74% stake and CIDCO the remaining 26%.
With this campaign, the Adani Group aims to humanize air travel, showing that even in a busy, bustling airport, travelers can expect empathy, attention, and genuine care. It’s a strategic effort to strengthen the brand’s image while connecting emotionally with passengers, highlighting that every journey, whether first or hundredth, can be supported and memorable.
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