Tag: Netflix

Categories
Technology

Netflix buys Ben Affleck’s AI startup

Netflix has acquired InterPositive, an artificial intelligence startup founded by Hollywood actor and filmmaker Ben Affleck, as the streaming giant looks to expand the use of advanced technology in film and television production.

The company confirmed that the team behind InterPositive will now work with Netflix to develop AI tools aimed at helping filmmakers during different stages of production. Financial details of the deal have not been made public.

InterPositive was launched in 2022 by Affleck with the goal of creating AI systems that assist filmmakers in solving common technical challenges. The startup focuses on tools that can help fix missing shots, adjust lighting or backgrounds, and improve visual continuity in scenes while keeping the director’s creative vision intact.

Following the acquisition, Affleck will join Netflix as a senior adviser. In this role, he will work with the company to explore how artificial intelligence can be used responsibly in filmmaking without replacing human creativity.

Netflix said the technology developed by InterPositive is designed to support artists rather than take control away from them. The company believes AI can help filmmakers save time on technical work, allowing them to focus more on storytelling and creative decisions.

Affleck said the idea behind InterPositive came from his years of experience in the film industry. He noticed that while artificial intelligence was advancing quickly, many of the tools were not designed with filmmakers’ real needs in mind. His goal was to build technology that understands how movies are made and helps improve the process without changing the artistic intent.

The deal comes at a time when the entertainment industry is debating the role of artificial intelligence in film and television. Many actors, writers and filmmakers have expressed concerns about AI replacing jobs or using creative material without proper credit.

Also Read: Rupee gains 55 paise to close at 91.6 per dollar

Categories
Corporate

Paramount enters Warner Bros. deal race against Netflix

Warner Bros. Discovery has agreed to evaluate a fresh takeover proposal from Paramount, intensifying its ongoing deal process with Netflix and setting up a major contest in the global entertainment sector.

Warner had earlier moved ahead with a deal involving Netflix, but the new and improved offer from Paramount has forced the company to reconsider its options. The board will now examine whether the revised proposal delivers greater value to shareholders.

Paramount’s bid is seen as an attempt to take control of the entire company, while the Netflix agreement is focused mainly on Warner’s studio and streaming assets, including HBO. By making a stronger financial offer and adjusting its terms, Paramount is trying to position itself as the more attractive partner.

The development is significant for the media and streaming industry because Warner owns some of the world’s most valuable film, television and digital content businesses. Any change in ownership could alter the balance of power among major entertainment companies.

If the Netflix deal goes through, it would strengthen the streaming giant by adding a massive content library and well-known franchises to its platform. On the other hand, a merger between Paramount and Warner would create a much larger traditional media and streaming player capable of competing more aggressively on a global scale.

The possible transactions are also likely to face close scrutiny from regulators concerned about competition and market concentration. Industry groups and creative communities are watching the situation carefully due to fears of job cuts and structural changes in content production.

For now, Warner has not taken a final decision and will review Paramount’s improved bid before moving ahead.

Also Read: Nvidia plans AI laptop chips launch in 2026

Categories
Corporate

Netflix to buy Warner Bros Discovery for $72 billion

Netflix has agreed to buy Warner Bros Discovery’s film and TV studios, along with its streaming business, including HBO Max. The deal values the company at $72 billion in equity, or roughly $82.7 billion including debt, making it one of the largest acquisitions in the entertainment industry.

Under the agreement, Warner Bros Discovery shareholders will receive $23.25 in cash and $4.50 in Netflix stock per share, totaling $27.75 per share. The acquisition will finalize only after Warner Bros spins off its traditional cable and TV channels, expected by mid-2026, and after receiving regulatory and shareholder approvals.

The deal gives Netflix access to one of Hollywood’s richest content libraries, including blockbuster franchises such as Harry Potter, DC Comics, and Game of Thrones, along with Warner Bros’ film and TV studio infrastructure. This move positions Netflix not just as a streaming service, but also as a full-scale content creator, expanding its influence in the global entertainment market.

Industry experts say the merger could reshape how audiences watch movies and TV shows worldwide, though it may attract regulatory scrutiny due to potential market concentration. Questions remain over whether Netflix will merge HBO Max into its platform or keep it separate, and how the consolidation may affect competition and content diversity in the industry.

Also Read: Global outage hits internet as Cloudflare goes down