ServiceNow has appointed Kulmeet Bawa as the Managing Director (MD) and Group Vice President (GVP) for its India and SAARC operations, effective April 6, 2026. He will be based in New Delhi and lead the company’s growth strategy in one of its fastest-growing markets.
Bawa has over 20 years of experience in the technology and software industry. He previously worked at SAP, where he served as Global Chief Revenue Officer and also led SAP India as President and MD. Before that, he headed South Asia operations at Adobe, managing business growth across the region.
Before entering the corporate world, Bawa spent 12 years as a Cavalry officer in the Indian Army, an experience he says shaped his leadership and strategic thinking. ServiceNow highlighted that his combined military and corporate experience makes him well-suited to guide the company in a complex and competitive market.
In his new role, Bawa will focus on expanding ServiceNow’s presence, enhancing customer engagement, and helping enterprises adopt digital solutions and workflow automation. His appointment comes at a time when demand for cloud-based enterprise platforms and digital transformation is rising rapidly in India and neighboring SAARC countries.
Adrian Johnston, President of ServiceNow Asia Pacific, said India is a key market for the company and praised Bawa’s experience and leadership as ideal for this next phase of growth.
Bawa succeeds Ganesh Lakshminarayanan, who has moved to a leadership role at Tata Communications. With Bawa at the helm, ServiceNow aims to strengthen its footprint in the region and support businesses in leveraging digital technology to improve efficiency and innovation.
Bawa said he is excited to work with ServiceNow’s customers and partners to help enterprises across India and SAARC harness the potential of digital platforms.