Justin McLeod, founder and Chief Executive Officer of Hinge, has stepped down from his role to lead a new artificial intelligence-powered dating startup. The move marks a major leadership transition at one of the most recognised relationship-focused dating platforms and signals the growing influence of AI in the online dating industry.
McLeod, who founded Hinge in 2011, will now head a new company called Overtone. The upcoming app is designed to move beyond traditional swipe-based dating by focusing on voice, personality and compatibility rather than just photos. It aims to help users form more meaningful connections through AI-driven matching and voice-first interactions.
Overtone has been in development for more than a year and has received early-stage funding from Match Group, the parent company of Hinge. While Match Group has backed the venture and plans to participate in future funding rounds, Overtone will operate independently. Match Group will retain a significant ownership stake in the new company.
Leadership at Hinge will now pass to Jackie Jantos, who previously served as President and Chief Marketing Officer. She joined Hinge in 2019 and has played a key role in expanding the platform’s global presence and strengthening its appeal among younger users. McLeod will continue to advise the company during a transition period to ensure operational continuity.
Hinge gained popularity with its positioning as “the dating app designed to be deleted,” promoting long-term relationships instead of casual matches. McLeod intends to carry this philosophy forward with Overtone, using AI and voice technology to make digital dating more human and authentic.
Industry observers view this shift as part of a wider trend in the sector, with dating platforms increasingly investing in artificial intelligence to improve matchmaking quality and user experience. The launch of Overtone reflects changing user preferences and growing demand for more meaningful digital interactions.
This leadership change represents a strategic pivot for Hinge and highlights the evolving future of AI-driven dating platforms.
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