Samsung India has turned everyday moments into a world record. Its India #WithGalaxy photography campaign, which invited people across the country to click and share pictures using Galaxy S smartphones, has earned two Guinness World Records. What began as a fun challenge quickly became a nationwide celebration of India’s people, places, and stories.
Running from 30 December 2025 to 26 January 2026, the campaign received 31,331 photo submissions, making it one of the largest smartphone photography contests ever. Participants of all ages. from students and professionals to hobbyist photographers. shared glimpses of their daily lives, family moments, local festivals, and scenic landscapes.
Acclaimed filmmaker Kabir Khan and more than 30 regional photographers guided participants, helping them bring local culture, traditions, and personal stories to life. The photos reflected different aspects of India, from vibrant festivals and historic landmarks to the everyday smiles and struggles of ordinary people. Themes like “Faces of India” and “Colours of India” allowed participants to share their unique perspective while connecting with the larger story of the nation.
The campaign set records for the largest smartphone photography contest and the most contributions to an online photo mosaic, which combined all the submitted pictures into a single, massive digital artwork. The mosaic, now a visual celebration of India’s diversity, brings together the country’s stories in one collective frame.
Raju Pullan, Senior Vice President of MX Business at Samsung India, said the campaign was more than a contest. “It showed how people across India can connect and express themselves through photography,” he said. The records were officially certified at a ceremony attended by Samsung executives and a Guinness World Records adjudicator.
The campaign not only highlighted Samsung Galaxy devices as tools for creativity but also celebrated the shared human experience. By turning personal moments into a national mosaic, Samsung encouraged people to see the beauty in the ordinary and the extraordinary in the everyday.