Netflix has acquired InterPositive, an artificial intelligence startup founded by Hollywood actor and filmmaker Ben Affleck, as the streaming giant looks to expand the use of advanced technology in film and television production.
The company confirmed that the team behind InterPositive will now work with Netflix to develop AI tools aimed at helping filmmakers during different stages of production. Financial details of the deal have not been made public.
InterPositive was launched in 2022 by Affleck with the goal of creating AI systems that assist filmmakers in solving common technical challenges. The startup focuses on tools that can help fix missing shots, adjust lighting or backgrounds, and improve visual continuity in scenes while keeping the director’s creative vision intact.
Following the acquisition, Affleck will join Netflix as a senior adviser. In this role, he will work with the company to explore how artificial intelligence can be used responsibly in filmmaking without replacing human creativity.
Netflix said the technology developed by InterPositive is designed to support artists rather than take control away from them. The company believes AI can help filmmakers save time on technical work, allowing them to focus more on storytelling and creative decisions.
Affleck said the idea behind InterPositive came from his years of experience in the film industry. He noticed that while artificial intelligence was advancing quickly, many of the tools were not designed with filmmakers’ real needs in mind. His goal was to build technology that understands how movies are made and helps improve the process without changing the artistic intent.
The deal comes at a time when the entertainment industry is debating the role of artificial intelligence in film and television. Many actors, writers and filmmakers have expressed concerns about AI replacing jobs or using creative material without proper credit.