Global advertising giant Omnicom Group is set to lay off over 4,000 employees following its acquisition of Interpublic Group (IPG) in a $13.5 billion deal.
Iconic agencies such as DDB Worldwide and MullenLowe will merge into TBWA Worldwide, while FCB will join BBDO Worldwide. Most cuts will impact back-office and leadership roles, aiming to streamline operations and save roughly $750 million annually.
The move highlights the industry’s urgent need to adapt amid growing competition from tech platforms and AI-driven advertising solutions, signaling a major reshaping of traditional ad networks worldwide.