Apple has announced a global event on March 4 called the “Special Apple Experience.” The event will have in‑person gatherings in New York, London, and Shanghai, starting at 9 am ET. Unlike the usual big keynote, this event is expected to be more interactive, letting the media get hands-on with new products.
While Apple hasn’t confirmed the lineup, industry reports point to several updates. The highlight could be the iPhone 17e, a budget-friendly addition to Apple’s latest smartphone series. Mac fans may see refreshed MacBook Air and MacBook Pro models powered by the new M5 chips, alongside a possible low-cost MacBook aimed at first-time users.
iPads could also get upgrades. The base iPad may feature a faster A18 chip, while the iPad Air is expected to get the M4 processor, boosting performance and AI features.
Apple has not yet confirmed if the event will be streamed online, but with multiple product launches likely, March 4 is shaping up to be one of the company’s key launch events this year.