Apple has introduced Creator Studio, a new all-in-one subscription aimed at content creators, as it looks to expand its fast-growing services segment. The launch comes at a time when Apple is focusing more on software and subscriptions to balance slower growth in hardware sales.
Creator Studio combines Apple’s professional creative applications into a single monthly plan. The service will go live on January 28, 2026, and will cost $12.99 per month or $129 annually, with discounted pricing for students. It will be available on both Mac and iPad.
The subscription includes powerful tools such as Final Cut Pro, Logic Pro and Pixelmator Pro, covering video editing, music creation and image design. Mac users also gain access to apps like Motion and Compressor, while iPad users can take advantage of improved touch controls and Apple Pencil support.
Apple is placing strong emphasis on AI-driven features to attract users. In video editing, new tools allow creators to search clips using spoken words, identify visuals automatically and sync edits with music beats. Music creators can use AI to recognise chords and generate sounds, reducing the time needed to produce tracks.
Beyond creative apps, Apple is adding AI upgrades to everyday tools such as Pages, Numbers and Keynote, helping users create content faster and more efficiently. Additional AI updates for Freeform, Apple’s digital collaboration app, are expected later this year.
Although Apple will continue to sell its apps separately, Creator Studio offers exclusive AI tools and premium features that are not available with one-time purchases. This strategy reflects Apple’s growing focus on subscriptions and predictable revenue.
With Creator Studio, Apple is positioning itself as a strong alternative to established creative software platforms, while deepening engagement within its ecosystem and reinforcing its long-term services strategy.
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