Brands across the world are increasingly turning to AI-generated influencers to promote products on social media, reshaping the digital marketing landscape. These virtual personalities can create content around the clock, speak multiple languages and cost significantly less than human influencers.
Companies say AI influencers offer greater control over messaging and branding, while helping reach wider audiences. However, critics have raised concerns about transparency, authenticity and the potential impact on consumer trust.
Experts believe AI influencers will continue gaining popularity, but stress the need for clear disclosure rules to ensure users know when content is created by artificial intelligence.