Sales of cold drinks, ice creams and other summer products have increased sharply as heatwave conditions continue across several parts of India. Consumers are spending more on beverages and instant cooling products to deal with rising temperatures. However, demand for major appliances such as air conditioners and refrigerators has remained weaker than expected.
Industry experts say factors such as uneven weather patterns, higher prices and cautious consumer spending have affected appliance purchases. While fast-moving summer products are seeing strong demand, larger household purchases continue to face slower sales growth.