Pronto has come under criticism after reports emerged about a pilot programme involving AI-enabled cameras recording activities inside customers’ homes.
The feature, reportedly designed to improve service quality and operational monitoring, sparked privacy concerns and criticism on social media. Users questioned the use of cameras in private spaces and raised concerns over consent and data handling practices.
The issue has also triggered wider discussions within the technology community on balancing AI-driven innovation with privacy rights, with experts stressing the importance of transparency and clear communication when customer data is involved.