Reliance Retail has acquired Anomaly, a haircare brand founded by Priyanka Chopra Jonas, as it looks to expand its presence in the beauty and personal care market.
Anomaly, launched in 2021, is known for its affordable, vegan and eco-friendly haircare products. The brand has already built a presence in global markets and is popular among younger consumers.
With this acquisition, Reliance Retail will take full control of the brand, including its intellectual property and digital assets. The company plans to use its wide retail network and online platforms to grow Anomaly further, especially in India.
The deal is part of Reliance’s broader push into the beauty segment, which is seeing strong demand. By adding a globally recognised brand like Anomaly, the company aims to attract more customers and strengthen its position in the market.
Priyanka Chopra Jonas is expected to remain involved with the brand in a creative role, helping shape its future products and direction.
Industry experts say the move will help Reliance tap into the fast-growing premium yet affordable beauty category, while also benefiting from its strong supply chain and store network.
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